The origin of ‘Black Friday’ as a support for the economy

Especially this year, the Covid_19 pandemic situation requires the need to support the economy more and in advance of the Christmas holidays. The popular ‘Black Friday’ may be the right time to make a contribution to different sectors, including tourism.

But what is ‘Black Friday’? Here, after ‘Halloween’, another market influence from the States, an ‘American shopping’ phenomenon that has also invaded Europe, obviously including Italy.

‘Celebrated’ on the last Friday of November, coinciding with ‘Thanksgiving’, or American ‘Thanksgiving Day’, it is defined as ‘Christmas pre-shopping on sale’ which invades all hyper-markets with crowds of people hunting for discounts, that’s why ‘black-Friday’.

Traditionally ‘black’ can also be the opportunity for the retail sector to redeem itself and transform its ‘red accounts’ into a positive balance, which in accounting was written with black pen ink.

This year, ‘Black Friday’ is more than ever a market influence that sees digital advertising marketing and e-commerce with online retail sales as protagonists, ‘Amazon’ is a continually growing example .

After the ‘Cyber ​​Monday’ of sales on technology celebrated on the following Monday, tourism also takes advantage of this commercial opportunity, ‘Travel Tuesday’ represents the moment for a trip, usually of short duration, driven by the main motivation of shopping in specific destinations with advantageous offers.

An excellent choice to combine pre-Christmas expenses with market offers and at the same time support sales, especially in this period of economic weakness due to the consequences of ‘Coronavirus’ in the world.