Green fashion? Of course, it’s the innovative ‘Green Fashion’!

The quality and artistic and creative uniqueness of ‘Made in Italy’ products is reaffirmed with the ‘Fashion Week Milan 2018’, highlighting the image of clothing style in relation to new metropolitan trends, to create clothing collections according to a contemporary vision and even futuristic ‘avant-garde’.

Who would have thought that the concept of style could also be applied to that of sustainability? In fact, this is precisely the theme of the usual event at the end of September in Milan, the ‘Fashion Week 2018’, which this year offers us fashion as a precious opportunity to encourage respect for nature and the environment.

The themes ‘eco-sustainability’ and ‘green’ therefore, not only for spaces, but fashion become, unlike in the past, an additional opportunity to promote these principles of business ethics.

To this end, structures and places dedicated to this purpose propose various social initiatives and organized events, also making use of various multimedia and communication systems, such as, for example, the current social networks.

Eco-sustainability will therefore not only involve the environmental and economic aspect, but also the creative one of fashion which wants to use quality and long-lasting eco-sustainable materials. These, after being purchased, also become marketable, but always according to the principle of respect, protection and conservation of the environment.

Therefore, reduce costs and maximize the most environmentally friendly production: recover waste for recycling, reduce energy and make it renewable, limit as much as possible harmful emissions, pollutants and chemical substances dispersed in the territory and in the air .

The positive influence of this new and different type of impact of fashion on sustainability cannot help but raise awareness and incentivize the economy of the tourism and hotel sector, as well as other industrial and municipal sectors more or less directly connected to it, such as , for example, retail and art.

To discover other news, as well as the latest, don’t miss next year’s appointment, with ‘Fashion Week Milan 2019, February and September editions!