Turin: capital of sweetness

A 2025 surprise on the calendar of national festivals, here is CioccolaTò again, a sweet tasting between Valentine’s Day and Carnival!

An excellent choice for the city of Turin: responsible tourism during low-season, to better manage and enjoy tourism cultural and leisure activites on the territory.

CioccolaTò in Turin represents a convivial occasion, including leisure and culture, such as labs, meetings and tours about chocolate, one of the products that better represents the tradition of this city, defined as an iconic Piedmontese ‘Capital of taste’ at national level.

In fact, not only tastings, but also exhibitions and cultural tours in association with the Royal Museums, the art museums, the cinema and the renowned historic pastry shops of Turin, among the best national chocolates and hot-chocolates!

Piedmont ranks among the top five italian regions recognized for fine pastry making (estimated 20%) as does Lombardy, only preceeded by Veneto, Campania and Lazio. Regarding italian cities, the largest artisanal confectionery producers are based in Rome (about 900), Naples (about 800), Turin (695), Milan (647).

Therefore, chocolate is also part of the Piedmontese tradition. In the past, chocolate was considered an ‘aristocratic’ product served in royal halls, while today, it is accessible to all. The sweet ‘gianduiotto’ was actually born in Turin at the beginning of the 19th century, mixing toasted Langhe hazelnuts with cocoa.

In 1865, Caffarel officially presented the gianduiotto on the occasion of Carnival, inspired by the historic Turin mask ‘Gianduja’, both symbols of Turin traditions.