The promising resources of slow tourism

According to the most recent data provided by the World Travel Market 2025, tourism has been growing after the pandemic crisis. Besides, visitors behave in a more conscious and responsible way during their vacation, demonstrating a better approach to their final destination.

Nowadays, tourists opt for personal preferences and good value-for-money journeys, travelling less frequently during the year. This condition results really convenient for those who want to positively impact their family or personal budget expenses.

Despite these slow tourism considerations, avoiding mass tourism still leads visitors to travel less but spend more during their holidays, as estimated per +1.5% tourism growth within the next five years.

Experiential and slow tourism are fundamental typologies of travel nowadays, reporting advantageous development opportunities in Africa and the Middle East.

The prevalence of African nature or luxury tourism, as regards Saudi Arabia, make these destinations more interesting and requested as niche tourism attractions, evaluating an increase of +10% in the travel sector.

In fact, these destinations offer unique and authentic recreational, cultural or sporting activities, going beyond essential tour and shopping tourism proposals.

According to travel market research, the most common vacation typology includes hotel accommodations, holiday packages or all-inclusive formulas and cruises.

At a global level, tourists prefer eco-friendly destinations supporting and preserving the environment, including nature reserves and precious landscape resources, such as those situated in Africa.