The new decision-making in the hospitality sector

Nowadays, innovation has influenced the tourism sector with the creation of solutions which could benefit both tourists and residents, especially in large urban centres.

The widespread presence of the so-called ‘holiday-homestays’ in Italy’s major cities of art, seems to have had little impact on international Hotel chains in metropolises until now.

Globally, hotels are implementing new marketing strategies to engage hotel guests in ‘loyalty programs’ offering relaxation and wellness packages.

According to the latest market research, one-third of travellers admits to preferring ‘sports and wellness’ for a hotel destination, suggesting that these options influence individual decision-making.

Traveller’s behavior is evolving towards health and psycho-physical regeneration preferences, favouring wellness and relaxation tourism offers.

The major Hotel chains aim to be accessible to both tourists and residents throughout the year, against high-season demands and overtourism.

A tourism solution which fosters cultural exchange between visitors and local residents within the hotel, encouraging shared experiences of culture, food and wine, health and leisure.

By joining ‘loyalty programs’, tourists or residents can come back to the same hotel or tourist destination without following restrictive, limited-edition or seasonal promotional packages.

Could this be a possible marketing solution for small or medium-sized hotels in Italy? Retaining residents in their own cities and favouring hotel accommodations over ‘holiday-homestays’ for both tourists and residents?

This solution would promote a type of slow tourism, against urban mass tourism but improving combined, immersive experiences of culture and relaxation.