Milan fashion 2018: profit and green

Milan, the original ‘Capital of Fashion’, a global icon which makes the difference, celebrating the yearly ‘Fashion Week’.

Milan is a profitable tourism destination thanks to thousands of foreign visitors who come to Italy, taking the opportunity to appreciate a unique ‘concept style’ of art, beauty, design and fashion.

The Milan Chamber of Commerce reported more than 20 thousand visitors, +10 million euros for the Tourism and Hospitality Industry and a positive balance of +2 million euros for the previous fashion edition.

Furthermore, Milan is a competitive city and offers good opportunities to many international as well as Italian visitors who wish to save some of their expenses, because it is said that ‘London and New York are really out of the budget’ for the cost of accommodation, transport and additional taxes.

New York and London remain the top two fashion destinations reporting more than 500 million and 400 million Euros respectively.

Milan is a very competitive city with 50 million Euros (+20%) and one of the top ten ‘Fashion Capitals’ before Paris and Berlin.

The ‘Fashion Week’ is an excellent opportunity to promote Milan as an international ‘Fashion Capital’, distinguishing its unique styles and trends in the world.

However, New York and London greater metropolitan areas offer better space capacity and organization of events to succeed.

…But in this case, following these final considerations, Milan could even be one of the top three Fashion Capitals in the world!