Interactive Halloween, a good market solution for 2020

In October, the month dedicated to late summer traditions, the pagan celebration of Celtic origin, Halloween, or ‘All Saints’ or ‘All Saints’, is becoming increasingly popular also in Italy and southern Europe.

First widespread in Northern Europe, involving Ireland, England and the neighboring islands, it was then passed down to the United States, from New England, taking on a more modern and consumerist character.

In this 2020, Halloween also represents a way to escape, even just for a few days, from the presence of Covid_19 infection, which unfortunately even now, in autumn, has started to spread more widely in many countries around the world.

In Europe, the restrictions placed have almost completely blocked activities, especially recreational ones. In Italy we want to prevent this ‘Americanism’ from invading streets and squares, causing a surge in infections.

However, America does not want to stop and neglect this popular tradition. Technology has taken over and innovative solutions are available to everyone.

‘The city of witch hunts’, Salem, Massachusetts, historically linked to the celebration of Halloween to which the entire month of October is dedicated, offers numerous interactive activities, respecting the Covid_19 restrictions.

The Haunted Happenings Marketplace, a digital platform, has virtual hubs for selling costumes, various crafts and ‘spooky’, i.e. terrifying, entertainment online.

Furthermore, a good turnout of people still visited Salem, respecting the safety regulations, with masks, certification and in small groups.

A solution to avoid giving up a part of the economy, that of tourism and entertainment, which is still suffering strong repercussions on the market and losses in employment and development of the sector throughout the world.