Good morning Alexa, amazing smart-speaker!

If you are a technology enthusiast, you probably already know Alexa, the ‘personal digital assistant’ dating back to 2014, but not yet popular enough to have invaded European markets like smartphones.

Amazon wanted to create an electronic object that is competitive and competitive with Google’s innovations, calculating to date sales of tens of millions of Alexa device-speakers.

Here’s what’s ‘amazing’ about Amazon Alexa: Marriott Hotels have been experimenting with this technology since June 2018 to welcome guests in the United States in Los Angeles, California and Charlotte, North Carolina.

Alexa invites its customers into their guest rooms and makes them participate in their stay, communicating additional truly ‘all-comfort’ services, so don’t expect a usual and simple stay!

Alexa presents itself as your ‘virtual concierge’, reports the weather, traffic and transport conditions, calls the reception, the waitress service on the floor and not only that, it also orders your dinner!

It also controls the electricity, the room temperature, connects the television, searches for your favorite music and also prepares the alarm for check-out, which it will take care of directly.

The quality of the service and the time savings are considerable, even if there has been quite a bit of criticism regarding Alexa from some professionals in the sector who did not appreciate the replacement of their work in hotels, as stated by the ‘New York Times ‘.

As a result, strikes and demands for staff salary increases occurred. Some customers have also complained about an invasion of privacy. Despite everything, many like the idea of ​​technology that answers questions and helps hotel guests quickly and efficiently.

In fact, other well-known hotel chains want to add Alexa as a voice assistant, a technological progress that is increasingly spreading in America, even in homes.

Like all innovations, customers just need to get used to the idea of ​​an interactive concierge participating in their daily lives. Faced with these advances, we certainly cannot return to the past! In the end, all that remains for everyone is… to move forward!